Festival In The Park

LEVELS OF SPONSORSHIP

Would you like to become a sponsor?
Please contact the Festival in the Park office at 704.338.1060 or click here for our online form.

Market Demographics

100,000+ Will Attend This Year’s 4 Day Event:

Double the size of an average Carolina Panther Football Game²
Equal to the attendance of The Winston Cup Race in Charlotte²
If Festival in the Park was classified as a tourist attraction, it would be in the top 10 in the Area²
More will attend this year’s Festival than all of the Top 10 Meetings & Conventions last year in Charlotte – combined.²

72% of Attendees live in Charlotte

50% Attend with families and 33% attend with their friends

59% will attend the Festival at least twice each year

77% will have come back from a previous year

Thousands of children hosted on Friday during “Kids Day”

More than 150 different Art Exhibits

Five Performing Art Stages with more than 1000 performers

Festival in the Park has received national and regional recognition

Festival in the Park started in 1964 and is "Charlotte's Granddaddy Arts and Crafts Show."

Extensive Marketing & Promotion Opportunities

Located in the heart of Charlotte’s three most desirable neighborhoods

Neighborhood Analysis

Myers Park

Eastover

Dilworth

Census Tract¹

Total Income>$125K

Households with Children Under 18

Home Values > $ 250K

Population over 25 With College Degree

With Graduate Degrees

Total Population with Higher Education

29.65%

37.35%

78.48%

47.26%

25.07%

72.33%

55.37%

46.24%

95.36%

47.33%

35.92%

83.25%

21.23%

35.71%

40.44%

40.91%

26.42%

67.33%

1 – Census – www.census.gov
2 – Charlotte Observer
3 – Business Journal Book Of Lists

47th Year of Success - Charlotte’s Family Festival

Sponsorship Opportunities & Benefits Summary

	Presenting Sponsor	Soft Drink Sponsor	Park Sponsor	Stage/Interest Area Sponsor	Sampling Sponsor	Apparel Sponsor
*Logo/Corporate Name Recognition*
Stationary	X
Postcards	X
Printed Materials	X	X	X	X		X
E-Mail updates***	X	X	X	X
Official Volunteer Festival T-shirt	X	X	X			X
Promotional Posters	X	X	X
*Event Exposure*
On-Stage Representation	X		X
Designated Event Recognition	X	X	X	X
*Media Exposure*
Press Releases/Announcements	X	X	X
*Site Exposure*
Main Entrance Banner	X	X	X
Festival Sponsor Board	X	X	X	X
Product Sampling Opportunities	X		X		X
Stage/Site Signage	X		X	X
Display Area/Corporate Booth*	X		X		X	X
*Website Exposure*
Site Links	X	X	X
Logo/Corporate Name Displayed	X	X	X	X
*Image/Branding*
Product Category Exclusive	X	X	X		X
Merchandising Opportunities	X		X		X
Company Day	X	X	X
*Hospitality Tents*
Private Tent Opportunity	X